Website Myths vs Facts (for busy owners)

You don’t need jargon—you need the job phone to ring. Below are common myths we hear from trades and small service businesses, what’s actually true, and a simple fix you can do next.

Myth 1: “If it looks good, that’s enough.”

Fact: A tidy look helps, but enquiries come from clarity and trust.

Do this: In the first screen, say what you do, where you work, and one way to contact you. Add a clear button: Call, WhatsApp, or Get a quote.

Myth 2: “A Facebook page is all I need.”

Fact: Social is great for photos, but reach is inconsistent and you don’t control the platform.

Do this: Keep social, but make your website the home base. Link your Google Business Profile to it, and put your number on every page.

Myth 3: “People will read long pages.”

Fact: Most visitors skim. They’re checking: *Can you do my job? In my area? How do I contact you?*

Do this: Use short sections, bullets, and headings. Put services, areas covered, and contact options high up.

Myth 4: “Speed won’t affect me—I’m local.”

Fact: Slow pages lose impatient visitors, especially on phones.

Do this: Keep images small, skip heavy sliders, and use a modern setup. A quick site feels professional and wins more clicks.

Myth 5: “I’ll write the copy later.”

Fact: No copy = no clarity. Photos alone don’t answer basic questions.

Do this: Write 2–3 lines for each service (what it includes, typical jobs, areas). Add a mini-FAQ with the top three questions you get by phone.

Myth 6: “A contact form is enough.”

Fact: People choose the easiest path. Some will call, some will message, some will fill a form.

Do this: Offer two quick routes (Call + WhatsApp/SMS) and a simple form. Tell them when you’ll reply (e.g., “Same day, Mon–Fri”).

Myth 7: “Reviews don’t matter if the work is good.”

Fact: New customers haven’t met you yet—reviews do the talking.

Do this: Ask every happy client for a quick review. Show 3–6 recent ones on your homepage with names, job type, and area.

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Myth 8: “I’ll just set it live and leave it.”

Fact: Out-of-date sites look neglected and slide down in visibility.

Do this: Plan a 10-minute monthly update: a new photo, a small text tweak, or another review. Small, regular edits keep things fresh.

Myth 9: “Cheapest hosting is fine.”

Fact: Cheap hosting often means slow pages and patchy support.

Do this: Use a managed setup that includes hosting, security (SSL), and updates. You shouldn’t be fixing tech at 10 pm.

Myth 10: “Only price wins the job.”

Fact: Clear info, fast pages, recent reviews, and easy contact often beat a small price gap.

Do this: Show real work, recent reviews, and make contacting you one tap. Add “from” pricing or typical project ranges if it reassures people.

Myth 11: “I need to handle all of this myself.”

Fact: You could—but it eats evenings and weekends.

Do this: If you’re busy on the tools, choose a done-for-you monthly service: we build it, host it, keep it secure, and handle small edits—so you can focus on paid work.

Quick 5-minute checklist

• One clear headline + one call-to-action above the fold.

• Phone and WhatsApp/SMS visible on every page.

• Services and areas covered listed plainly.

• At least 3 recent reviews shown on the homepage.

• Loads quickly on mobile; images are small and sharp.

How Banner helps (in plain English)

• One monthly price covers the essentials: design, build, hosting, domain, SSL, security, and quick edits.

• Hands-off care so your site doesn’t go stale.

• Fast start with an early clickable outline to confirm direction.

• No long contract—cancel anytime; annual plans waive the Build Fee.